SHITSUKAN

Shitsukan, a term deeply embedded in Japanese culture, embodies the essence of tactile sensation and material quality within the field of design. It describes how the human brain perceives and evaluates the quality of materials, encompassing properties such as glossiness, texture, and composition, whether it be metal, ceramic, or wood.

In contrast to conventional design approaches that prioritise visual aesthetics and functionality, embracing Shitsukan expands the sensory spectrum, elevating the human experience and creating positive emotional responses. Textures, surfaces, and material choices become dynamic elements that invites individuals to engage with their environment on a tactile level. Whether encountering the smooth, cool surface of polished metal or the inviting warmth of natural wood grain and ceramics, each tactile interaction enriches the spatial experience, adding layers of depth and sensory richness.

The integration of Shitsukan into the design process is a catalyst for creativity and innovation, which encourages GMS to explore new materials, textures, and sensory interactions. By carefully selecting durable, environmentally friendly materials with pleasing textures, GMS crafts spaces, sculptures and surfaces that endure the test of time while minimising ecological impact. This approach at GMS not only promotes sustainability but also enhances the overall quality and sensory appeal and emotional connection of their designs.